Hello lovelies, today, I will be discussing the history of nail polish and how women painted their nails in the 1920s. I will also be discussing 1920s nail care products you can still buy today.
Nail lacquer took off in the 1920s when French makeup artist Michelle Ménard partnered with the Charles Revson company, Revlon, as we know it today. Inspired by the enamels used to paint cars, Ménard had wondered if something similar could be applied to fingernails. They established a factory, began producing nail polish as their first product, and officially founded the Revlon Company in 1932. The brands Max Factor and Cutex also introduced polishes throughout the 1920s. The “moon manicure” was in vogue: Women kept their nails long and painted only the middle of each nail, leaving the crescent tip unpolished. Colors used were more often roses, reds, and oranges, but there has been some evidence of the use of a peacock green color.
Northam Warren created the first fingernail cuticle remover and nail polish in 1911. Cutex introduced nail tints in 1914, and liquid nail polish for the first time in 1917. The product took a long time to catch on; in 1927, it was reported as being a fad in London. In 1928, the company introduced an acetone-based nail polish remover that was safe for home and helped lead to the mass adoption of liquid nail polish. Cutex was a significant nail care brand in the twentieth century.
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