Hello lovelies, I bought some vintage Hazel Bishop deadstock long-lasting lipstick on eBay, and I wanted to show you the beautiful colors. I did some research on Hazel Bishop, and she created the world’s first long-lasting no smear lipstick.
Hazel Bishop was born on August 17, 1906, and passed away on December 5, 1998, was an American chemist and the founder of the cosmetics company Hazel Bishop, Inc. She was the inventor of the first long-lasting lipstick.
Inspired by her mother’s advice to “open your own business, even if it’s only a peanut stand,” Bishop began conducting experiments on her own time. In the 1930s, she developed a pimple concealer and mentholated tissues, which never went to market. Aiming to appeal to a broader market, Bishop began experimenting in her own small kitchen with staining dyes, oils, and molten wax. The goal was a non-drying, smudge-proof, long-lasting lipstick that would not smear on clothing or cups. The resultant mixture, formed into a mold, was called “No-Smear Lipstick.”
In 1948, she and Alfred Berg founded Hazel Bishop Inc. to manufacture these “No-Smear Lipsticks.” The lipstick debuted at Barnard College Club of New York in 1949 and stores in 1950. The brand was unveiled in the summer of 1950 at Lord & Taylor, where the lipstick tubes sold for $1 each. The product proved to be a success, selling out on its first day of launch. Bishop and Berg then turned to Raymond Spector, an advertiser, to help market the lipstick to consumers, giving Spector shares in the company rather than a specified budget.
In 1951, Bishop became the first woman to appear solo on the cover of Business Week.
Bishop’s innovative use of bromo acids would set in motion what would be known as the “lipstick wars.” with competitors such as Revlon making their own versions of Bishop’s formula in vying for dominance of the cosmetics market. The advent of the “no smear” lipstick would prove to be a success for Bishop, as her debut line would not only sell out on the first day but end up taking over 25% of the American lipstick market.