Laura Jane Atelier

Sleep Well.

Wear Elise, Luxurious Silk Loungewear, silk pyjamas, Monday Magazine, Victoria, Fashion Designer, Fashion Blogger

Wear Elise, Luxurious Silk Loungewear, silk pyjamas, Monday Magazine, Victoria, Fashion Designer, Fashion Blogger

Wear Elise, Luxurious Silk Loungewear, silk pyjamas, Monday Magazine, Victoria, Fashion Designer, Fashion Blogger

Wear Elise, Luxurious Silk Loungewear, silk pyjamas, Monday Magazine, Victoria, Fashion Designer, Fashion Blogger

Wear Elise, Luxurious Silk Loungewear, silk pyjamas, Monday Magazine, Victoria, Fashion Designer, Fashion Blogger

Silk Loungewear c/o Elise 

I recently had the opportunity to meet up with Elise Purdon and interview her for my latest column in Monday Magazine. Elise is the founder of the luxurious silk loungewear brand Elise. We sat down for coffee and I was able to find out more about her inspiration and the story about her brand.

1. What inspired you to start your line?

My line was inspired by a combination of two things. Firstly, from my love of silk; I have yet to meet anyone who can wear satin once they’ve felt the real thing. Secondly, from my quirky side that likes to wear pyjamas in inappropriate situations. I have been known to wake up and THEN put on ÉLISE.

2. How long did it take you to source all of your fabric and launch your brand?

The process took about 6 months. Between finding the best silks and dying them the perfect colours, perfecting the patterns for the ideal fit of pyjamas and finally finding a manufacturer who would produce quality garments, putting together the final product was much more work than expected. It was all new to me and I made many mistakes, but that’s all part of the process. It was a proud day when I finally had the perfect silk pyjama in my hands.

3. Who is your fashion icon? 

I honestly don’t really have a fashion icon. There are many people who I admire and look up to, but no one that I really feel totally connected to in a fashion sense. Most of what I wear and what inspires me comes from within. I am still young and in the process of developing my personal style, but as I grow older I feel it coming closer and I can’t wait to see what the grown up me is like. Having said that, a few fashionable women I love are Rachel Zoe because she never shows her knees, Sofia Coppola because she lives in oversized sweaters and Jenna Lyons because I would be her if I was androgynous and cool.

4. Do you have any advice for up and coming fashion designers? 

 It’s probably not what people want to hear, but I would probably urge designers to really focus on their branding & marketing. We live in a globalized world with an influx of Gen Y’s all trying to follow their dreams, so even the best designs can get lost in the chaos. Although it is possible to get lucky and find success organically, I would say that focusing on the business side of things is the best bet for achieving your goals.

5. If you could go back in time what decade would you go to and why?

 I would go back to the 1930s in Shanghai, so I could live head to toe in the finest embroidered silks and probably wear chopsticks in my hair. I’m not even kidding. I just really love silk.

Wear Elise, Luxurious Silk Loungewear, silk pyjamas, Monday Magazine, Victoria, Fashion Designer, Fashion Blogger

Wear Elise, Luxurious Silk Loungewear, silk pyjamas, Monday Magazine, Victoria, Fashion Designer, Fashion Blogger

Wear Elise, Luxurious Silk Loungewear, silk pyjamas, Monday Magazine, Victoria, Fashion Designer, Fashion Blogger

Wear Elise, Luxurious Silk Loungewear, silk pyjamas, Monday Magazine, Victoria, Fashion Designer, Fashion Blogger

Wear Elise, Luxurious Silk Loungewear, silk pyjamas, Monday Magazine, Victoria, Fashion Designer, Fashion Blogger

 

You Might Also Like

All Quiet on the Western Front

Grace & Lace

Weekly Fashion Finds

  1. thesprintsisters

    June 30, 2016 at 5:59 am

    Amazing post!

    Blery&Ily
    https://thesprintsisters.com/

  2. Kelsey & Kenecha

    June 30, 2016 at 11:49 am

    Wow so great, looks comfy!

    Florals&Smiles

  3. thenewgirl

    June 30, 2016 at 12:26 pm

    great advice Laura! I do believe brands need to focus more branding and social media!! Have a great night and super loving your pajama set!

    Thenewgirl.me

  4. thefashionfolks

    June 30, 2016 at 1:51 pm

    Such a lovely set, so gorgeous and looks so luxurious! And loved reading the interview, Shanghai in the 1930’s must have been something! Xx

    http://www.thefashionfolks.com

    1. Laura Jane Atelier

      June 30, 2016 at 10:55 pm

      Thanks so much, I know I would love to go back in time
      xo

  5. thefashionfolks

    June 30, 2016 at 1:51 pm

    Such a lovely set, so gorgeous and looks so luxurious! And loved reading the interview, Shanghai in the 1930’s must have been something! Xx

    http://www.thefashionfolks.com

  6. Elena Dal Maso

    June 30, 2016 at 2:29 pm

    What a great silk pyjama, you look super!
    Lovely interview indeed…

    xoxo
    http://www.bellezzefelici.blogspot.com

  7. Sara Strauss

    June 30, 2016 at 4:31 pm

    I’ve always wanted pajamas like this because they look so luxurious!! Love them!
    ~Sara

    1. Laura Jane Atelier

      June 30, 2016 at 10:59 pm

      I know they are my first pair of silk pjs
      xo

  8. Rachel Nicole

    June 30, 2016 at 5:13 pm

    Aww these pajamas are so cute! I love silk pjs and how they feel! so cute! xo

    https://rachelnicole.co.uk/

    1. Laura Jane Atelier

      June 30, 2016 at 11:01 pm

      Thanks Rachel I know they are so soft
      xo

  9. Glenda Rivera

    June 30, 2016 at 6:06 pm

    I’m having major envy Laura, you actually hangout with a woman who’s passionate about things and you get to wear her work. And oh silk, you look stunning by the way 🙂

  10. thedailysavant

    June 30, 2016 at 7:10 pm

    These snaps are absolutely adorable! Oh my gosh, you look darling and comfy!

    : signe :

    : the daily savant :

    Soresa Earrings GIVEWAY

  11. thedailysavant

    June 30, 2016 at 7:10 pm

    These snaps are absolutely adorable! Oh my gosh, you look darling and comfy!

    : signe :

    : the daily savant :

    Soresa Earrings GIVEWAY

  12. Trang Do

    July 1, 2016 at 12:13 am

    Love all these photos! You looks nice dear!!
    Xoxo,
    Love from http://www.trangscorner.com {a lifestyle, fashion, beauty, and food blog}

  13. Trang Do

    July 1, 2016 at 12:13 am

    Love all these photos! You looks nice dear!!
    Xoxo,
    Love from http://www.trangscorner.com {a lifestyle, fashion, beauty, and food blog}

  14. Ina

    July 1, 2016 at 12:48 am

    Such a lovely blog you have! I’m in love – so girly and chic!

    Please go to my website and let me know what you think! It’d mean the world to me https://theradiantcherie.com/

  15. Rosanna Briguglio

    July 1, 2016 at 1:08 am

    Great pictures and interview!
    Have a lovely weekend 🙂
    Rosanna x
    https://rosesrooftop.blogspot.co.uk/

  16. Anouk

    July 1, 2016 at 3:42 am

    Such a comfy pyjama! And the slippers are so cute!!!

    http://www.luxessed.com

    1. Laura Jane Atelier

      July 3, 2016 at 11:24 pm

      Thanks Anouk, I know the silk feels so good on my skin
      xo

  17. Jessica Woods

    July 1, 2016 at 11:42 am

    This was such a nice interview x

    Jessica — Woods Lifestyle

  18. Hannah | Daily Opulence

    July 1, 2016 at 7:20 pm

    Love your photos! You have a gorgeous blog!

    Shop & Get Inspired | http://www.dailyopulence.com

  19. Jessica Cangiano

    July 2, 2016 at 1:01 am

    Such a cute, charming shoot and sleepwear look. I adore the inclusion of a vintage McCalls magazine here. Great call! 🙂

    Many hugs & happy Canada Day long weekend wishes,
    ♥ Jessica

    1. Laura Jane Atelier

      July 3, 2016 at 11:30 pm

      Thanks Jessica, I knew you would like the vintage McCalls
      xo

  20. Kelsie Galis

    July 2, 2016 at 5:10 pm

    Such cute photos- I love those silk PJ’s they look so comfy! I’ve never heard of that brand but I need to check them out! And I can totally relate to her because that’s how I feel about being a blogger as well- it’s easy to get lost in the chaos because there are so many out there! You just have to stay focused!

    -Kelsie
    http://www.designlifediaires.com

    1. Laura Jane Atelier

      July 3, 2016 at 11:33 pm

      Thanks so much Kelsie, I agree!
      xo

  21. Caliope Couture

    July 3, 2016 at 12:49 pm

    Beautiful PJs! The design is so timeless and elegant.
    Christina ♥ https://caliope-couture.com

  22. Kayley and Katherine

    July 4, 2016 at 12:00 pm

    Love the photos! And those PJs look so silky and beautiful. I’m adding some of them to my wish-list.

    poppyandpapaya.com

    1. Laura Jane Atelier

      July 4, 2016 at 4:29 pm

      Thanks Kayley and Katherine
      xo

  23. Tessa Juliette

    July 5, 2016 at 9:24 am

    cool read. Those PJs look amazing.

    xo | Tessa
    http://www.travelwheretonext.com

Comments are closed.